Through an amalgam of anecdote, recollection and gossip, he describes the mood of a time gone by, a time when newspapers were the primary deliverers of information, and their writers were the nation's storytellers. It was an era before television, a time when the likes of Damon Runyon, Ring Lardner and Grantland Rice were recognizable by the style of their writing, not the style of their hair. The transformation began with the arrival of television. In short order, broadcasters were stars, athletes were millionaires, and fans became publicity mongers, arriving at games with their faces painted more brightly than their signs. Koppett has brilliantly described this evolution and has crafted a book that will be the benchmark on the subject for years to come.